MINA BEAUTY LONDON

Radical Transparency. No Foundation. Just You.

The beauty industry is built on "coverage"—a polite word for hiding. At Mina Beauty London, we believe that when you hide your skin, you hide your power. We are here to lead a movement that prioritizes the person over the product.

The Visionary of the Founder

Mina Beauty London was founded by Momina Tariq. Her approach to beauty is shaped by a career defined by high stakes and high standards. As a European Parliament Ambassador, Momina operates in a world where transparency is a mandate and authenticity is the only currency that matters.

She realized a striking contradiction: while her professional life was dedicated to advocating for truth and clarity, the beauty world was pressuring people to mask themselves behind layers of heavy foundation.

Momina decided to apply the same diplomatic rigor to beauty. If a product doesn't respect the skin it sits on, it doesn't belong in her collection.


Our Policy: The "No Foundation" Mandate

We don't want to give you a new face; we want to give you the tools to celebrate the one you have.

• The Ambassador Standard: Just as Momina advocates for international standards of excellence, our products are held to the highest European quality benchmarks. We focus on skin-loving, high-performance formulas that enhance your natural glow.

• Ethics in Every Swipe: Our brand is built on the same values Momina champions in Parliament—honesty, integrity, and the belief that every individual deserves to be seen and heard, unfiltered.

• Effortless Authority: We create makeup for the modern leader. Products that take seconds to apply and last through the longest days, without ever feeling like a disguise.
  
  
  
  "I wanted to create a brand where confidence isn't something you buy in a bottle to hide your face,
  but something you feel when you finally embrace it.
  At Mina Beauty, we don’t build masks; we build radiance."
   — Momina Tariq, Founder
  
  
  
  

The name 'Mina' is chosen for its heartfelt meaning in Pashto; Mina (مینا) typically means "beloved" or "precious." It is often used to convey a sense of endearment, which can also refer to a "treasure" and something highly cherished: Signifying our Products and Customers, precious and remarkable. 

Mina Beauty London believes that every beauty shop should be Leaping Bunny approved. Therefore, all Mina Beauty cosmetic and personal care products have been approved by the Cruelty Free International Leaping Bunny programme. 

For further information on the Leaping Bunny programme, visit: http://www.crueltyfreeinternational.org/

Join the #MinaBare Revolution

Mina Beauty London can’t wait to help you look and feel beautiful every day! 

Thanks

(Founder)